Dell - Defy Boundaries
This fun spot for Dell was all about shattering boundaries. I was the art director on this project and also led the R&D for the shattering effect.
I built the initial setup, including shader development, that was used as proof of concept and in previs. The setup was then taken
over by our other artists for shot execution.
☰ Credits:
Post Production Company: Framestore
Director: Murray Butler
Creative Director (Pitch): Sharon Lock
VFX Supervisor: Jordan Carroll
My Role: Art Director